The José Andrés Group (JAG) includes José Andrés Media (JAM), which focuses on storytelling across various platforms.

JAM is involved in producing content for various platforms, and social media is a key component of how they distribute and promote that content, including the restaurants, happenings, and culinary talent under JAG:

Jaleo, Zaytinya, minibar by José Andrés, Oyamel Cocina Mexicana, The Bazaar by José Andrés, é by José Andrés, China Poblano, Barmini by José Andrés, Fish by José Andrés, Beefsteak, Butterfly Taco, and Nubeluz.

JAM is focused on creating content across various platforms to share food-related stories and connect people through food. 

They are storytellers exploring food's ability to connect people and change the world. 

They work across various media types including TV and streaming shows, social video, books, podcasts, and social media. 

JAM's goal is to build the biggest audiences and tell great food stories. 

They produce a podcast called "Longer Tables" and a Substack newsletter of the same name. 

Use social media to promote restaurants, culinary initiatives, and partnerships and collaborations. Utilize visual platforms to showcase the quality of their food and the atmosphere of their establishments.

User Engagement:

Content Goal: The social media goals are about using the power of digital platforms to: Connect with people on an emotional level; Inspire positive action; and Promote a deeper understanding of the role of food in our lives.

Success: JAM excels at using social media to tell compelling stories about food, culture, and social impact. This has helped to build a strong emotional connection with their audience. The group's social media presence has a broad reach, engaging with millions of followers across various platforms. JAM has successfully used social media to engage with the public.