The Silent Chef - Series Production & Launch

  • Dream it.

    "The Silent Chef" is a three-part series on Calm produced by José Andrés Media that explores the connection between cooking and mindfulness, starring Michelin-starred chef John Fraser in the North Fork of Long Island. 

    The series focuses on the beauty and bounty of the North Fork, where chef John Fraser operates his restaurant, The North Fork Table and Inn. 

  • Build it.

    Each episode centers around a key ingredient, following Fraser's journey of sourcing it and creating a dish. 

    The series encourages viewers to slow down, cook mindfully, and appreciate each ingredient 

    Aired on Calm's YouTube channel, there are three episodes: "Chèvre", "Tomato", and "Oyster". Visual Focus:

    "Silent Chef" utilizes a lot of visuals and music to tell its story, making it a feast for the eyes as well as the senses. 

  • Grow it.

    Content was featured in major publications including Forbes magazine.

    User Engagement:

    User Feedback: The series received positive reviews and ratings within the app and on social media.

    Content Uniqueness: Calm thrives on offering unique experiences. The "silent chef" concept was successful by providing a novel and engaging way to relax.